How to Get Paid on TikTok: Monetization Tips for Aspiring Influencers
Wondering how many followers on TikTok to get paid or how many views to get paid on TikTok? This guide breaks down every way to turn your content into cash — even if you’re just getting started.
So, you’ve been creating TikTok videos and growing your following – now you’re wondering how to get paid on TikTok. Good news: there are several ways to monetize your TikTok presence and turn views into income! In this guide, we’ll walk through all the main monetization methods on TikTok (and how many followers, views, or likes you need for each) in a friendly, straightforward way. Whether you’re curious how many followers on TikTok to get paid or how much money TikTok pays for 1 million views, we’ve got you covered . Let’s dive in and get you on the path to earning from your TikTok content.
TikTok Creator Fund (Getting Paid for Views)
One of the first things creators ask is, “how to get paid on TikTok for views?” TikTok’s built-in Creator Fund (now rolled into the Creator Rewards Program) is the answer. This program pays you based on video views. To join, you need to meet a few requirements:
Followers: At least 10,000 followers . (TikTok doesn’t pay you just for having followers, but 10k is the minimum to unlock this program .)
Views: At least 100,000 video views in the last 30 days .
Age: 18 years or older .
Content: Original videos that follow TikTok’s guidelines (the new program even requires videos about 1 minute or longer) .
Many people ask, “how many followers on TikTok to get paid?” The short answer is 10k followers – that’s the eligibility for TikTok’s creator monetization programs . And “how many views to get paid on TikTok?” You’ll need those 100k recent views to qualify. Reaching these milestones shows TikTok that you have an audience and consistent engagement.
How payouts work: Once you’re in the Creator Fund/Rewards, TikTok pays roughly $0.02–$0.04 per 1,000 views . That might not sound like much – it comes out to only about $20–$40 for 1 million views . (Yes, you read that right: how much money do you get on TikTok for 1 million views is usually only in the tens of dollars.) This is why creators often don’t rely on the Creator Fund alone for income. Still, it’s passive cash for the videos you’re already making, and viral hits can stack up earnings over time.
Tip: Joining the Creator Fund (or the new Creator Rewards Program) won’t hurt your account, but it’s important to keep engagement high. TikTok calculates your payout based on “qualified views” and engagement, so creating quality content pays off in more ways than one . Focus on making videos that grab attention and keep people watching – that’s the best way to maximize how much you earn per view.
Brand Partnerships and Sponsorships
How many followers on TikTok to get paid? While brand deals don’t require a set number, creators with 5,000–20,000 followers and strong engagement can start landing partnerships today
Another big income stream for TikTokers is working with brands. You don’t have to wait until you have tens of thousands of followers to start doing brand partnerships – even “micro-influencers” (say 5,000–20,000 followers) can get paid by brands if they have an engaged niche audience. There’s no strict rule for how many followers on TikTok to get paid through brand deals, but generally the more engaged followers you have, the more attractive you are to advertisers.
TikTok even has an official Creator Marketplace that connects creators with brands. To join the Creator Marketplace, you typically need around 10,000 followers and strong engagement . Outside of that, you can still reach out to brands or join influencer platforms at any size – just be ready to show why you’d be a great partner (highlight your engagement rate, your niche, or any viral video successes).
How much can you earn? Brand deal earnings vary a lot. Factors include your follower count, niche, and how much a brand values your influence. As a ballpark, a TikTok creator with ~10,000 followers might earn anywhere from $25 to $125 per sponsored post . With 100k+ followers, you could charge a few hundred per post, and with millions of followers, sponsorships can reach thousands of dollars for a single TikTok. Unlike the Creator Fund (which pays pennies per view), a single well-negotiated brand deal can bring in significant money – which is why many TikTokers focus on building their personal brand and relationships with sponsors.
Tips for attracting brand deals: Keep your content high-quality and authentic. Stick to a theme or niche that you’re passionate about – brands love creators who speak to a specific audience. Engage with your followers (reply to comments, start fun trends) to boost your engagement rate. And when you do work with a brand, always disclose sponsored content and choose partnerships that fit your personality (your audience can tell if a sponsorship feels forced).
TikTok LIVE Gifts and Tips
Ever see TikTokers going live and receiving those animated gifts from viewers? Those TikTok LIVE gifts can be converted into real money for creators. Live streaming is a fun way to connect with your audience and get paid in the moment.
To monetize TikTok LIVE, you need to be eligible for LIVE Gifts:
At least 1,000 followers to unlock the ability to go live .
18 years or older (TikTok doesn’t allow minors to earn gift income) .
Join the Creator Next program (in your TikTok settings) to enable receiving gifts . Creator Next is TikTok’s suite of monetization tools that includes LIVE Gifts, tips, etc.
Now, how many likes on TikTok live to get paid? Trick question – TikTok doesn’t pay you for likes on your live streams (or on regular videos) . Likes are just a form of engagement. What actually earns you money during lives are the gifts that viewers send. Each gift is bought with TikTok Coins (an in-app currency). For example, a viewer might send you a little gift worth 1 coin, or a big gift worth thousands of coins. TikTok converts gifts into “Diamonds” in your account, which you can then cash out.
How payouts work: Be aware that TikTok takes a hefty cut of gift revenue as a commission. Creators receive roughly 30–50% of the value of the coins after TikTok’s cut (TikTok keeps the other 50–70%) . In practice, this means if viewers send you gifts worth $100, you might end up with about $30–$50 in your account. It might sound rough, but if you have generous fans, it can add up. Some creators go live frequently and build a loyal community of supporters who send gifts. In fact, there are stories of TikTokers earning tens of thousands of dollars in a single week purely from live gifts !
How many likes on TikTok live to get paid? Zero. It’s the gifts that count — and if your fans are generous, TikTok LIVE can turn into a major income stream.
Tips for earning more in LIVE: Engage with your viewers actively. Thank people who send gifts with a shout-out, answer questions, maybe do fun challenges or Q&As during the live. The more interactive and entertaining your live stream, the more viewers will stick around and feel excited to support you. Consistency helps too – consider scheduling regular live sessions (e.g. once a week) to grow your live audience over time.
Affiliate Marketing on TikTok
Affiliate marketing is another route to earn money on TikTok without needing TikTok to pay you directly. The concept is simple: you promote a product (maybe something you truly enjoy or that fits your niche) and share a link or promo code. When your viewers purchase through that link, you earn a commission on each sale.
No follower minimum: You can start affiliate marketing at any size – even with a small but loyal audience. (Of course, the more views you get, the more potential buyers.) Many TikTokers add an affiliate link in their bio (using a Linktree or similar), or mention a discount code in their video.
How much can you earn? This varies by product and commission rate. A common affiliate commission might be around 5–10% per sale, but some programs (especially through TikTok’s own Shop) can pay much higher – sometimes 20%, 50%, or more . If one of your TikToks goes viral and drives a lot of purchases, the payout can be impressive. For example, one TikToker shared that a 4 million-view video earned them about $8,000 in commission from TikTok Shop affiliate sales – far more than what the Creator Fund would pay for 4 million views. Typically, though, expect more modest earnings that grow as your audience (and your knack for product promos) grows.
Tips for affiliate success: Only promote products or services you genuinely like and that fit your audience’s interests. Your followers’ trust is key – if they know you wouldn’t recommend something bad, they’re more likely to buy via your link. Show the product in use if possible, and be transparent that you might earn a small commission (honesty builds trust and it’s encouraged by FTC guidelines). With a strategic approach, those little commissions from each sale can add up to a nice income stream over time.
Selling Your Own Products or Services
Beyond wondering how to get paid on TikTok for views, many creators are building real income streams by selling their own products — no follower minimum required.
Finally, one of the most powerful ways to monetize your TikTok is to sell something of your own. This could be physical products (merch like T-shirts, hats, beauty products, art prints) or digital products (like an e-book, presets, or an online course). Some creators also offer services – for example, a fitness coach on TikTok might sell personalized training plans, or a photographer might book clients through TikTok.
The great thing here is that there’s no TikTok-imposed threshold to start. You can begin selling your stuff whether you have 100 followers or 100,000 – you just need something of value that people want, and a way to fulfill orders. TikTok has been expanding features like the TikTok Shop, which lets you showcase products for in-app purchase. To have a TikTok Shop (if available in your region), you do need to meet some criteria (for example, at least 5,000 followers to open a shop in the US) . But you don’t necessarily need TikTok’s built-in shopping feature; many creators simply link to their own website or Etsy store in their bio, or tell followers how to purchase in the video caption.
How much can you earn? The sky’s the limit – it depends on what you’re selling and how in-demand it is. If you have a really engaged fan base, even a smaller creator can earn good money. For instance, selling a $25 t-shirt to just 200 fans would bring in $5,000 in revenue (not bad!). Digital products or services often have high profit margins, since you create it once and sell it multiple times. The key is that you’re capturing more value per follower than relying on views or gifts alone. Plus, you’re building your own brand or business, which can grow beyond TikTok.
Tips: Use TikTok videos to showcase your product in action or share the story behind it (people love to buy from creators they feel connected to). Include a clear call-to-action in your video or caption (like “Check the link in my bio for my new course!”). Make it easy for interested viewers to find the details and check out. And provide great customer service – happy customers will spread the word and maybe even make TikToks about your product, bringing in more sales!
Want to Monetize Smarter? Here’s Where Trovio Comes In
By now, you’ve seen that getting paid on TikTok isn’t just about hitting big view numbers — it’s about building something valuable that your audience actually wants. That’s where Trovio can seriously level things up.
Trovio lets you turn your niche knowledge, style, or taste into personalized digital products your audience can pay for, tip you on, or use to discover affiliate links that actually convert. Think city guides, skincare routines, travel itineraries, product picks — but tailored to each buyer and powered by your voice.
So instead of just throwing a link in your bio and hoping for clicks, you’re giving your followers something that feels like it was made just for them. That’s what drives real revenue.
You set the price.
You keep 100%.
We just help you scale the thing your audience already loves you for.
If you’re trying to turn your influence into income, Trovio gives you a way to do it that feels legit, personal, and way more effective than hoping TikTok’s Creator Fund pays more than coffee money.
If you’re serious about figuring out how to get paid on TikTok, Trovio gives you a smarter way to do it — by turning your expertise into personalized products your audience will actually pay for.
Summary Table: TikTok Monetization Method
To recap, here’s a quick overview of the main ways you can get paid on TikTok, along with their key requirements and typical earnings:
| Monetization Method | Requirements (to start earning) | Potential Earnings (estimates) |
|---|---|---|
| TikTok Creator Fund (Creator Rewards Program) |
- 18+ years old - 10,000 followers - 100,000 views in last 30 days - Original content (videos ≥1 minute) |
~$0.02–$0.04 per 1,000 views ≈ $20–$40 per 1M views |
| Brand Partnerships (Sponsored posts) |
- No official minimum - Ideally a few thousand+ followers - Strong engagement & niche - TikTok Creator Marketplace requires ~10k followers |
Highly variable: - ~$25–$125 per post for ~10k followers - Hundreds to thousands for larger accounts |
| TikTok LIVE Gifts |
- 18+ years old - 1,000 followers (to go live) - Join Creator Next |
Viewers send gifts via coins TikTok takes 50–70% cut Creators receive ~$30–$50 per $100 in gifts |
| Affiliate Marketing |
- No official threshold - Engaged audience - Link in bio (ideally 1k+ followers or Business Account) |
- 5–50% commission per sale - Viral videos can bring in hundreds or thousands |
| Selling Your Own Products |
- No minimum followers - TikTok Shop available at 5,000+ followers - Requires a valuable product or service |
- Unlimited potential - Keep most or all profits - Great for merch, digital goods, services |
Final Thoughts
Making money on TikTok isn’t a myth – it’s very real, and you can do it too. The key is to mix and match the methods that make sense for you – maybe you’ll join the Creator Fund when you hit 10k followers, and land a few brand deals, and sell your own merch. There’s no one-size-fits-all. What matters is consistency, creativity, and genuine connection with your viewers. Keep experimenting and learning from what works (use tools like Trovio to gain insights), and stay true to your style.
You’ve got this! TikTok is one of the most exciting platforms for creators today, and with the right strategy, your passion can absolutely turn into a paycheck. Now that you know how to get paid on TikTok, it’s time to apply these tips, hit that record button, and start earning. Good luck – we’re rooting for you! - If you want to know more you can email me at any time- andrew@gotrovio.com
