The Launch of Trovio 2.0
Trovio Launches Pitch Kit Suite, Bringing AI-Powered Talent Representation to Creators of All Sizes
April 22, 2026 — Trovio, the AI-powered marketplace connecting creators with brands, today announced the launch of Trovio 2.0 and its new Pitch Kit suite, a set of tools designed to give every creator the same kind of representation that was previously reserved for the top 1%.
The creator economy is a $24 billion industry, but the vast majority of brand spending flows to a small group of top creators with agents and managers. The rest are left cold-messaging brands, guessing at their own rates, and building media kits by hand. Trovio's Pitch Kit suite automates what a human talent agent does, and makes it available to every creator.
The suite includes:
- Deep analytics on content performance, audience engagement, and growth momentum
- A post generator that writes in the creator's voice, grounded in their content pillars
- Brand matching that surfaces real fit based on niche, audience, and performance
- A media kit builder that creates polished, brand-ready kits from real creator data
- A message crafter that generates personalized outreach to brands
Unlike traditional talent agencies, Trovio does not take a percentage of creators' brand deals. Creators keep 100% of what they earn from brand partnerships.
"The creator economy has been a tale of two classes for too long," said Andrew Lukas, co-founder and CEO of Trovio. "A handful of creators have teams doing this work for them, and everyone else is on their own. We're automating what those teams do and handing it to every creator, whether they have 5,000 followers or 5 million. If you can make content, you should have the tools to turn that into a business."
Trovio was co-founded by Lukas, who previously led data and personalization at Disney Parks and The New York Times, and Derrick Showers, an engineer who built creator tools at LinkedIn and led growth engineering at Calm. The company is based in Cincinnati.
Trovio 2.0 is available today. Creators can sign up at create.gotrovio.com. Press inquiries can be sent to andrew@gotrovio.com.
About Trovio
Trovio is the digital talent agent for creators. The AI-powered platform connects creators of all sizes with brands for authentic partnerships, automating the work of traditional talent representation. Founded in 2024, Trovio is based in Cincinnati, Ohio.
